Advertising demonstrates resilience in tough economy in the US: Strata
MUMBAI: Advertising showed its resiliency this quarter by achieving solid gains consistent with spending trends from
MUMBAI: Star Movies has launched a new initiative, Star Movies Hollywood Premieres, to bring exclusive screenings of the Hollywood titles for their fans a day prior to their official theatrical release.
For the same, the channel will be leveraging the strength of their studio tie ups.
The channel will ask the viewers to participate in a contest and answer questions that will be broadcasted on Star Movies and their India Facebook Fan page. Lucky viewers will get the opportunity to attend the exclusive premiere screening of the latest upcoming movie title.
The property is kick starting with the premier of The Three Musketeers on 13 October at select theaters in Mumbai, Delhi, Bangalore and Kolkata.
To engage viewers further, the English movie channel will also conduct other activities during the screening like lucky draws which gives the viewers a chance to win a Blackberry and Star Movies branded merchandise.
Star movies also holds the exclusive right to premiere other Hollywood biggies like In Time, Twilight Saga- Breaking Dawn and The Darkest Hour among others.
Star India GM and Sr VP, English Channels Saurabh Yagnik says, "Star Movies is a Hollywood expert and a leading destination for the biggest Hollywood blockbusters in India. We are delighted to bring the most awaited and acclaimed Hollywood titles for our Indian viewers and are committed to growing the consumption of Hollywood movies here. We want to continue as Hollywood experts and believe in giving our viewers the complete Hollywood experience by launching a premium brand property, ?Star Movies Hollywood Premieres?. This will give the viewers the opportunity to exclusively experience the premiers, prior to their official theatrical release in India. We have tie ups with some of the biggest studios and aim to enhance viewer engagement and build brand Star Movies."
MUMBAI: Facebook has introduced new analytics tool for marketers including a new metric to track conversations surrounding a brand or business.
The company has also launched a new expanded ad format.
The ???People Talking About This??? will show on brand pages below Likes and count the number of people who have participated by Liking, leaving a Wall post, commenting, photo-tagging or answering a question posted to a Facebook page.
The company’s announcement said, "This will help marketers and Page owners understand how to make their content more engaging and shareable, which increases the reach of their messages on Facebook. It will also help users get a sense for what Pages are relevant, engaging and interesting to them when discovering and connecting to Pages on Facebook."
The updated Insights dashboard for marketers will also show the number of friends of fans of a page, and a page?s weekly total reach -- and the changes as compared to the prior week.
The social networking site has also started a page, Insights API, for the analytics developer community.
Besides, Facebook added a new premium ad unit combining page posts with any related social activities undertaken by friends.
According to Facebook, social context makes advertising more effective -- leading to a 68 per cent rise in people recalling an ad. Moreover, people are twice as likely to recall the ad and four times as likely to spend.
switch
switch