Indiantelevision.com Team

(27 August 2008 8:00 pm)

MUMBAI: Bharti AXA Investment Managers, an asset management company within the AXA Group, has unveiled its new advertising campaign, ‘Kyon Nahi!’, with an aim to educate consumers about its “relevant” investment solutions. The campaign has been conceptualised and created by creative agency Law & Kenneth (India).

Law & Kenneth (India) president Anil Nair said, “Advertising financial products have become equivalent to FMCG advertising today. There is a huge media clutter and every player tends to talk about his product’s USP / unique features and capitalises on the same. The outcome is a confused investor. So, to create a differentiation, we went back to the basics and identified our target audience, every individual who aspires to dream in life.”

The 30-second-long television commercial (with shorter edits at 20 seconds) gathers examples from life’s common instances, like a young couple who wishes to buy a house of their own, to someone wanting to own a luxury car.

Bharti AXA IM CEO Sandeep Dasgupta says, “In this uncertain and volatile market scenario, the investor needs someone to lend confidence to their financial future. Bharti AXA Investment Managers is portrayed as a catalyst and takes on the role of a financial solution provider for an investor to achieve his financial goals. ”