MUMBAI: India-wide release: A few years ago, the idea of thousands of people watching a stand-up comic or an indie musician performing live was unthinkable, and now it’s routine. Insider.in has always been at the forefront of this change, curating and ticketing thousands of comedy events since its inception in 2014, and has now announced their latest innovation on the Insider.in platform – ‘Digital events’.

Nestled under the ‘Play it live’ feature on the Insider.in app, this is the company’s first step towards building a platform for digital events via an integrated, interactive live stream on the Insider.in app. 

“Digital events is an interactive video format where organisers can create new formats that can combine real-time audience reactions, adaptive content, sponsor messaging, commerce and rewards. These events can offer a similar transformational experience as physical events, by allowing fans to engage with each other and the artists, all from the comforts of their living rooms,” explains Shreyas Srinivasan, Founder and CEO, Insider.in. “We are reimagining what mobile video entertainment could be, with weekly app-based shows, beginning with “Hit or Miss” -a live open mic show with real participation from the viewers, followed by a movies based game show and a poll based fake news busting quiz,” he adds.

Insider.in is also plans to build the ability to integrate commerce (both tickets and tipping). It currently offers an integrated rewards systems that allow organisers to reward participants with merchandise and tickets or Insider.in credit; also merging relevant sponsor content natively via in-video and engagement features for deepening the organiser-fan connect.