Business worth Rs 1.5 bn changes hands : Period 23 February - 3 March 2006

Business worth Rs 1.5 bn changes hands : Period 23 February - 3 March 2006

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 23 February - 8 March 2006.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Keo Karpin hair oil
The Media Edge
Mindshare (Kolkata)
40 million
Nihar Hair Oil (Marico)
-
Madison
100 million
Richfeel Trichology
-
JK Advertising (Mumbai)
30 million
Tally Solutions Ltd
Vibrant Media
Interactions (Bangalore)
200 million
Tata Sky Ltd
-
Maxus
500 million
Yahoo! India
-
The Media Edge (conventional)
NA
Neo@Ogilvy (digital)
Clear Channel (outdoor)
Creative
AOL (American Online)
-
Saatchi & Saatchi (Bangalore)
NA
Casio Digital Watches
-
Fortune
NA
Chevrolet Aveo (General Motors)
-
McCann-Erickson
NA
Aveo U-VA (General Motors)
-
Optra SRV (General Motors)
-
Godrej No.1 lavender soap & Godrej No.1 talc
-
Mudra
180 million
Ion Exchange
-
Vermillion Communication (Delhi)
100 million
Home Store India Ltd (Sabka Bazar, Store 99 & THS)
-
Solo Filex Systems
-
Radisson MBD
-
Kenstar Television
-
Saatchi & Saatchi (Mumbai)
NA
Reliance Polyesters and Polymer
-
Logan cars (Mahindra Renault)
-
Saatchi & Saatchi (Mumbai)
100 million
Magppie India (home accessories)
-
SSC&B Lintas
NA
Manjal soaps (Marico)
-
Bates Enterprise
NA
Monster.com
McCann-Erickson (Delhi)
JWT (Delhi)
100 million
Multi Commodity Exchange (MCX)
-
Concept Communication (Mumbai)
NA
Nihar Hair Oil (Marico)
-
Ambience Publicis
100 million
Richfeel Trichology
-
Strings Advertising (Mumbai)
30 million
Smash innerwears (Royal Classic Group)
-
be positive 24 (Chennai)
NA
Watanamal Group
-
TBWAIndia (Chennai)
NA
Creative & Media
Archidply
-
Grey Worldwide (Bangalore)
10 million
Gold Mall (Real Value Promoters)
-
TBWAIndia (Chennai)
NA
Laxmi Opticals
Ushak Kaal
Noshe Oceanic (Delhi)
50 million
Metaljunction.com
-
Rediffusion DY&R (Kolkata)
10 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com