Initiative bags media duties for three accounts with combined ad spend of Rs 600 million

Initiative bags media duties for three accounts with combined ad spend of Rs 600 million

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 6 - 19 September 2007.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
BL Kashyap & Soul Space (Real estate)
-
Initiative
600 million (combined)
Carlsberg (South Asian Breweries)
Mantri Developers (Real estate)
Passat (Volkswagen)
-
Mediacom (Mumbai)
150 million
Times Business Solutions - Zenith Optimedia 500 million
Creative
Bacardi Martini India Ltd (Complete portfolio) Rediffusion DY&R Leo Burnett (Delhi) NA
Century Plywood JWT Bates David Enterprise (Kolkata) 100 million
Carlsberg (South Asian Breweries) - Lowe NA
Diageo‘s wine portfolio - CreativeLand Asia 200 million
Media Video Ltd (Real estate division) Sepia Advertising Brand Curry 50 million
Onida (entire portfolio) Rediffusion DY&R McCann Erickson 500 million
Passat (Volkswagen) -
Mudra DDB 150 million
Creative & Media
Kenstar Kitchen Appliances
Quadrant
Triton Communications
150-200 million
Sagacia (staffing firm)
-
MAA Bozell
NA
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com