MediaCom wins Aegon Religare Life Insurance media account with an annual spend between Rs150 million-200 million

MediaCom wins Aegon Religare Life Insurance media account with an annual spend between Rs150 million-200 million

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 18 October 2007 - 31 October 2007.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Aegon Religare Life Insurance
-
MediaCom
150-200 million
Hindustan Pencils
MediaCom
MPG
50 million
Maytas Properties
-
Maxus (Mumbai)
NA
Multi Commodities Exchange (MCX)
-
MediaCom
100 million
Creative
A K Mehrasons (AKM Jewellery) Satish Sud Graphics Equus Red Cell NA
Connect (HFCL Infotel) - Vyas Giannetti Creative 60-70 million
Ping (HFCL Infotel) - 30-35 million
Dawaat (LT Overseas) Publicis Brand Curry 50 million
Danone (Food Products) - Euro RSCG NA
Oriental Insurance Company Leo Burnett, Sobhagya & Euro RSCG FCB Ulka,Euro RSCG & Percept H (empanelled) NA
Sharbat Rooh-Afza, Cinkara, Pachnol (Hamdard) Mudra, Triton (Delhi) Triton (Delhi) 200 million
Safi, Rogan Badam Shirin, Joshina and Sualin (Hamdard) JWT (Kolkata)
To be launched newspaper (ANL & India Today Group‘s JV) - Capital Advertising NA
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com