MPG wins Bank of Baroda media account; CavinKare goes to Mediaedge:cia

MPG wins Bank of Baroda media account; CavinKare goes to Mediaedge:cia

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 19 April 2007 to 2 May 2007.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Bank of Baroda
Lodestar Universal
MPG
300 Million
CavinKare
-
Mediaedge:cia
300 Million
Portico (home décor)
-
Prachar Advertising
50 Million
Seiko Watches India - Opus CDM (Media division: Orca CDM) NA
Volvo Car India
-
Mindshare
100 Million
Creative
Global Broadcast News (CNN-IBN & IBN 7)
Brand David
O&M
200 Milllion
Hero Honda Achiever
JWT
FCB Ulka
NA
Hero Honda Splendor (new variant)
- JWT
150 Million
MakeMyTrip
Leo Burnett
Euro RSCG
200 Million
Nok Air (Bangkok budget airlines)
- BEI Confluence
120 Million
Nola (chain of restaurants)
- RK Swamy BBDO(Kolkata)
NA
Rachana Television Pvt Ltd. (NTV & Bhakti channel)
- O&M
250 Million
Radio City
- Meridian
100 Million
Volvo Car India
-
Euro RSCG (Delhi)
100 Million
Yatra.com
Everest Brand Solutions
Leo Burnett 60 Million
Creative & Media
Alcon Victor Group
Ambience Publicis
Fortune Communications
20 Million
Gloria Ice-creams
Percept
Noshe Oceanic
10 Million
Nitco
Brand David
Mudra
NA
Red Tape
Percept H Makani Creatives 60 Million
Sia Lifestyle (Jewellery & Accessories)
- Quadrant 30-40 Million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com