Reliance's DTH service Blue Magic awards creative duties worth Rs 1 billion to Mudra

Reliance's DTH service Blue Magic awards creative duties worth Rs 1 billion to Mudra

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 23 August - 5 September 2007.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
JetLite
-
Starcom
180-200 million
Zandu Pharmaceuticals
-
Lodestar Universal
200-250 million
Creative
Dabur Honitus - Law & Kenneth 80-100 million
Jindal Stainless - Saatchi & Saatchi (Delhi)
100 million
Nova Nordisk (Insulin Portfolio) - McCann Healthcare 30-40 million
Reliance Blue Magic (DTH Service) - Mudra Communications 1 billion
Shaadi.com - McCann Erickson NA
Star Movies -
JWT 200 million (combined)
Star One O&M
Star World -
Suvidhaa (Retail) - TBWA India
100 million
Creative & Media
ANA Airlines
-
Dentsu Marcom (Mumbai)
30-40 million
Indiabulls
-
200 million
Cuticura talcum powder
-
Grey Worldwide (Chennai)

100 million (combined)

Gemini Communicaiton Ltd
-
SKM Porna Rice Bran Oil
-
DC Handicrafs -
Garuda Advertising
NA
Ministry of Food Processing Industires (Events)
-
UP Tourism
-
Hello FM
TBWA
Fifth Estate Communications (Chennai)
50 million
Lavasa (Realty)
- Dentsu Marcom
NA
Small Industiris Development Bank of India - R K Swamy BBDO
45 million (combined)
Interpublicity
Adfactors
Crayons
Euro RSCG (empanelled)
Wave (Karnataka Soap & Detergents)
- TCG Communications (Bangalore)
NA
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com