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Kids Power
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Child ownership of technology
(% of Moms claiming Child owns/has)
 
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Favourite Activities
(% Of Kids Claiming ‘One Of My Favourites’)
 
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Claimed TV Viewership
Kids Watch More TV on Weekend Days Than On School Days
(Average # of Hours per Day)
 
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Claimed Computer Usage
Though household penetration is low, computer usage is
high at school and comparable among Boys and Girls!
 
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Kids Spending Habits
From what moms can tell, kids aren’t big savers!
(Moms’ Estimated Percent of Money Kids Save)
 
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Kids Spending Habits
Kids Shop Frequently, and in a Variety of Places!
(% visited within Past Month)
 
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Kids Spending Influence
Kids Influence Purchases Made for Themselves/The Family
(% Moms Claiming They Consult Children/Children Choose)
 
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Favourite Soft Drink/Beverage
Pepsi and Coke are tied, as Kids’ #1 Thirst Quencher
(% Naming Among Three Favourites)
 
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Favourite Snack Food
(% Naming Among Three Favourites)
 
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Favourite Foods For A Meal
(% Naming Among Three Favourites)
Kids enjoy high starch/carbohydrate foods!
 
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Household Ownership of Technology
 
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Music Activities: Music Preference
Foreign Pop Music Tops the Charts
(% Claiming as Favourite Music)
 
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Sports Activities: Favourite Types
They Vary Considerably by Gender
(% Naming Sport as Favourite to Play)
 
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Sports Activities - Preferences
…Enjoy Playing Them More
 
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Kids’ Thoughts and Daydreams
…But they also have other concerns about the future
(% indicating what’s the biggest problem in the country)
 
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Kids’ Thoughts and Daydreams
The Majority of Kids Think a Lot About Being Successful...
 
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Kids’ Thoughts and Daydreams
Kids Share A Lot of Daydreams
 
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