Snapshot
of Biscuits category advertising on TV during H1 2008
(26 August, 2008) |
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| Key
Findings: -
 TV
ad volumes of Biscuits category grew by 25 per cent during January-June 2008 compared
to January-June 2007. - 'Parle
Products Pvt Ltd' leads in advertising of Biscuit brands on TV during H1 2008.
- 'Sunfeast
Golden Bakery' topped the chart of new brands of Biscuit advertised on TV during
H1 2008.
-
'Shahrukh Khan' topped the chart of Celebrities endorsing Biscuit brands on TV
during H1 2008.
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| Volume
Growth of Biscuits advertising on TV during H1 2008. |
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-
25 per cent rise in Biscuits advertising on TV in H1 2008 compared to H1 2007.
Advertising
of Biscuits category (National vs. Regional Channels). |
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-
Advertising of Biscuits on National and Regional Channels was in the ratio 57:43
in H1 2008.
- 'West
Bengal' leads with 22 per cent share ,followed by 'Tamil Nadu' with 19 per cent
share of overall advertising of Biscuits category on Regional channels during
H1 2008.
Key
Advertisers of Biscuits category on TV during H1 2008. |
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During H1 2008, 'Parle Products Pvt Ltd' leads with 36 per cent share of overall
Biscuits advertising on TV followed by 'Britannia Industries Ltd' and 'ITC Ltd'
with 17 per cent and 16 per cent share respectively.
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| New
Brands of Biscuits advertised on TV during H1 2008. |
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-
'Sunfeast Golden Bakery' , 'Britannia Tiger Banana' and 'Parle 20-20 Butter Cookies'
were Top three new brands of Biscuits advertised on TV during H1 2008.
Usage
of Sales Promotional ad campaign for Biscuit brands on TV during H1 2008. |
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- 'Add
on Promotion' garnered maximum share of 73 per cent of total number of Sales promotional
ad campaigns used for advertising of Biscuit brands on TV during H1 2008.
Top
Celebrities endorsing Biscuits on TV during H1 2008. |
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During H1 2008, 'Shahrukh Khan' leads with 37 per cent share of overall ad volumes
of celebrities endorsing Biscuit brands on TV followed by 'M S Dhoni' and 'Aamir
Khan' with 20 per cent and 19 per cent share respectively.
Watch
out for forthcoming interesting analyses in future. |
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| (Analysis from AdEx India - A Division of TAM Media Research) |
