Mumbai: Times Network on Tuesday announced its partnership with Yupp TV. 

As a part of the association, the broadcast network is set to launch its Hindi channels Times Now Navbharat and ET Now Swadesh in the US, Canada and key international markets.

“We are thrilled to expand our content portfolio by introducing our recently launched Hindi news channels to our global viewers on Yupp TV,” said Times Network chief operating officer and executive president Jagdish Mulchandani. “Our best-in-class entertainment and English news channels are strongly positioned in over 100+ countries and we are now excited to present compelling news content in Hindi language for viewers across international markets.”

Yupp TV is one of the world’s largest internet-based TV and on-demand service provider. With 25,000 hours of entertainment content catalogued in its library, it brings a diverse range of South Asian content with more than 250 TV channels, over 5000 films and 100+ TV shows in 14 languages.

“We have seen a huge scope for Indian television with Hindi language in these markets and Times Network channels will be a great value add for our brand,” said Yupp TV founder and chief executive officer Uday Reddy. “Yupp TV users can now watch their favourite Hindi content globally, giving them more entertainment options to choose from.”