12 August 2019 | Volume 8 Issue No:76   Facebook Twitter YouTube YouTube
 
 
 
     
 
 
MAM | Media and Advertising
Isobar India announces key elevations and leadership changes
Isobar, the digital agency from the house of Dentsu Aegis Network, has announced key leadership changes across the country. Anadi Sah has been promoted to executive creative director, in addition to his current role of lead innovation, technology & creative. As part of this new mandate, Sah will now spearhead Isobar’s innovation and creative unit at a national level along with Isobar India chief creative officer Anish Varghese.
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Sony SAB Brand Film Flight
 
 
Storyboard:

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

 
Protagonist:
Shashank Arora
 
Language:
Hindi
 
Duration:
60 seconds
 
 
 
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

 
Client:
Sony SAB
 
Creative Agency:

Contract

 
Production House:

Boot Polissh Films

 
Director:

Sana Ahmed

 
 
 
 
 
 
    Watch the Video
 
 
 
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MAM | Media And Advertising
'Hands That Made History' Veave's launches new digital raksha bandhan campaign
Veave's Studio, Weaving Past into Present - an apparel brand based out of Benaras is launching its Rakshabandhan campaign 'Hands That Made History'. The campaign paints a unique picture that has been inspired by the idea of Rakshabandhan and is immersed in history.
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MAM | Marketing
Colgate India partners with Robin Hood Army for #Mission5
Colgate-Palmolive (India) Limited, the market leader in Oral Care in India, has joined hands with Robin Hood Army, the volunteer-based organisation, for its #Mission5 campaign this Independence Day. Robin Hood Army is a zero-funds organisation that works to serve the surplus food from restaurants and communities, to the less fortunate.
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MAM | Media and Advertising
Geometry Encompass ropes in Ranjit Raina as CEO
India's leading experiential marketing and brand activation agency, Geometry Encompass recently announced the appointment of Ranjit Raina as the Chief Executive Officer. Raina will commence his new role from August 13, 2019. In his earlier stint with the agency, he served in the capacity of Chief Operating Off­­­­icer.
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  Television | TV Channels
  Shemaroo revenue up in first quarter
   
  iWorld | OTT
  ALTBalaji crosses 20 million paid subscribers mark
   
 
   
  MAM | Marketing
  Forevermark unveils a series of six short films telling the incredible journey of moving giants
   
 

MAM | Marketing

  Perfect way to celebrate Raksha Bandhan with Havmor
   
 

iWorld | OTT

  ZEE5 partners with India Alive Short Film Festival
   
   
 
 
 
Regulators | TRAI
TRAI challenges TDSAT's landing page order in Supreme Court
 
Television | TV Channels
Star India rev growth offset by incremental rights expense, weakness in ad rev: Disney management
 
Television | TV Channels
BARC India data shows how Tamil Nadu leads regional TV viewership, content and advertising trends
 
   
   
- Advertising veteran S Yesudas launches digital marketing agency Snippet
- WPP records over 12% growth from India operations in first half of 2019
- Govt re-initiates process of amendings Cigarettes and Other Tobacco Products Act
  Source: Livemint
   
- Brand Idea to launch #SabKaTimeAaGaya campaign
  Source: ETBrandEquity
   
- PCMC to frame policy on outdoor advertising
  Source: TOI
   
- Russian Communications Watchdog Asks Google to Not Advertise 'Illegal' Events Post Protests
  Source: News18
   
- Instagram bans advertisement partner for 'secretly saving user stories and tracking locations', says report
  Source: Financial Express
   
- GLOBAL INTERNET ADVERTISING MARKET 2019 TECHNOLOGICAL ADVANCEMENTS AND BUSINESS ABSTRACT: FACEBOOK, ALPHABET AND BAIDU
  Source: Famous Businessman
   
- Reebok Launches Campaign for Sole Fury featuring Varun Dhawan
  Source: Adage India
   
   
 
   
- 25 years of digital ads and beyond: The Drum Digital Advertising Awards APAC
- Connected advertising: From multi-channel to omnichannel marketing
- Milka casting firm 'sorry' for ad ban on obese kids and redheads

Source: The Drum

   
- Radio Alive promotes advertising on radio

Source: Ad News

   
- Venmo launches instant transfers to bank accounts

Source: Tech Crunch

   
- FanDuel Turns Small Hassles Into Big Wins With New NFL Ads

Source: Ad Week

   
- Boston Beer Launches Truly Hard Seltzer Ads Featuring Comedian Keegan-Michael Key

Source: Brew Bound

   
- The bold new lipstick ad some say is too provocative

Source: Fox Business

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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