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Vikatan Group's B Srinivasan on TV-OTT dynamics, air time barter model, first digital-only daily soap

Tele-Wise Tamil witnessed a one–on-one conversation between Vikatan Group managing director B Srinivasan and Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari which brought out interesting facts on the journey of Vikatan Group. The duo also discussed the company’s road ahead in the...

Television TV Channels Regional
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Tamil Nadu viewers glued to TV; digital catching up fast

The advertising and marketing industry at the first edition of Tele-Wise Tamil urged the industry to look at TV and digital as two wheels rotating around one axis. They emphasised that the growth of television in any market can’t be calculated without considering that though being invented as...

MAM Marketing Brands
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