MUMBAI: While Twitter has been a playground for brands to connect with their consumers in a fun and personal manner, new age platforms (if we may still call them so) are catching up fast. One such platform is Instagram, which was once used as an extension of Twitter, as brands shared the screenshots of their tweets on their handles, but today has become a great marketing and engagement tools for the brands. 

This eagerness of brands to stay connected with their fans and followers on every medium possible is now reflecting in an uber creative Instagram trend started by @thefakeadco, using two arrows and instagram tools in a very intelligent manner to put quirky messages across. 

@thefakeadco, which creates fake advertisements for brands on their Instagram handle, shared this for Marlboro cigarettes

Quickly following the suite was food-aggregator and the new video-service provider, Zomato India, who used Pizza as the new element in the creative. 

Create Collage: 

After Zomato’s take on the creative slides, a number of brands took the opportunity to showcase their creative genius on Instagram.

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