MUMBAI: The Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India) and Comexposium India have announced their exclusive partnership in India for specialist certified Masterclasses which will feature as part of ad:tech Mumbai and ad:tech New Delhi.

Jaswant Singh, Managing Director, Comexposium India shared: “We are very excited to partner with IAB SEA+India. When we heard that IAB Singapore  was expanding to Southeast Asia and India we wanted to collaborate immediately. This partnership elevates both our offerings and supports our mutual vision of supporting the acceleration of the digital industry in India.

Both Comexposium India and the IAB SEA+India have experienced rapid business growth over the past four years and we understand each other and what it takes to exceed expectations year on year.”

Miranda Dimopoulos, Regional CEO, IAB SEA+India added: “We have taken a different approach in India from other markets in the region, which is to partner with local Trade Associations.  This change is based on key learnings in market over the past 6 months including a number of workshops conducted on ground to understand what is needed in this priority market for our Members.  

I have known Jaswant for a number of years and have complete faith that he and his team have the experience, ability and execution standards that reflect our aspirations at the IAB SEA+India.  The ad:tech events in India are best in class and incorporating our specialist certified Masterclasses is a natural fit focusing on education to complement the already high calibre conference.”

The IAB SEA+India certified digital masterclass will be held on November 12th, 2019 and will cover the foundations of creative strategy, B2B marketing on mobile and will also include more advanced sessions on measurement for business-focused outcomes, E-commerce in India and social strategy.  

“For these sessions we bring our top scoring speakers from our regional events as well as top notch local speakers to provide a range of perspectives” shared Laura Greally, Regional VP Education and Industry Initiatives.  “Our curated certified masterclasses are developed to complement inhouse training programmes as well as partner provided education sessions. With feedback scores of 4.8/5 we are meeting the industry needs of levelling up the skillsets of those talents already in the industry to move to the next level to continue to trail blaze in the fast paced Indian digital market.”