MAM

×

Gulf Oil through a unique campaign - Suraksha Bandhan, sets a Guinness Book of World record for the largest line of postcards

https://www.indiantelevision.net/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/13/gulf.jpg?itok=M3352Job

MUMBAI: Gulf Oil Lubricants India Limited (Gulf Oil), a leading lubricant manufacturing and marketing company in India through a unique campaign – Suraksha Bandhan, on the backdrop of Raksha Bandhan, set a Guinness Book of World Record for the largest line of postcards signed by truckers.  This year, Gulf Oil enabled the truck drivers to express the love for their sisters and the will to protect them for the rest of their life by writing a heartfelt message on a postcard.  The brand successfully made a line of 20,691 postcards to beat the previous world record.     

As an extension to this activation, Gulf Oil partnered with 92.7 BIG FM, wherein the radio network invited truck drivers and their sisters to share their stories, moments, requests or messages they had for each other. The stories were also shared on-air as well as on the digital platforms of the radio network. A special hotline was created for truck drivers, their sisters, truck operators and truck company owners.

Ravi Chawla, MD, Gulf Oil said, “We are honored to be one of the largest lubricant brands to feature in the Guinness Book of World Records through the Suraksha Bandhan campaign. Our brand Superfleet Turbo+ engine oil promises better protection to a truck engine and hence this campaign brings together a strong connect between the brand and its core consumers – the truckers.  We made sure that these unsung heroes behind the wheels, who cover miles to transport goods, celebrate Raksha Bandhan in a special way and we enabled them to send their wishes to their sisters. We are gratified with the response to the campaign and setting a world record is the icing on the cake”.

The Pledge to Protect Postcards were given out to the truck drivers, which had to be signed and acknowledged by brothers who wished to surprise their sisters on Raksha Bandhan with this special note. These postcards were collected from the transport nagars located in various cities including Mumbai, Kolkata, Nagpur, Aurangabad, Ahmednagar, Indore, Bhopal, Rajkot, Lucknow, Varanasi, Kanpur, Ahmedabad, Gwalior, Jaipur, Ajmer, Jodhpur and Udaipur.  They were then put in an orderly manner to create the world record.

After the world record was set, in the final leg of the campaign, the postcards collected by the team will be posted and sent to the respective sisters of the truck drivers such that they receive the same on the day of Raksha Bandhan. Through this campaign, Gulf Oil hopes to make a positive difference in their customers’ lives.

Latest Reads

https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/dabang.jpg?itok=aW_jbCER
JK Super Cement announces association with Dabang Delhi as Team Title sponsor in Pro Kabaddi League 2019

MUMBAI: JK Super Cement, India’s premier grey cement brand today announced its association with Dabang Delhi as the team title sponsor for the Pro Kabaddi League 2019. Under this partnership, the team players will endorse the brand and sport the JK Super Cement brand logo on their jerseys in all...

MAM Marketing MAM
https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/kirti_0.jpg?itok=uhaHo-Gp
Magicbricks signs Ayushmann Khurrana & Kriti Sanon as brand ambassadors

MUMBAI: Magicbricks, India’s No.1 property site, today announced that it has signed up Bollywood actors Ayushmann Khurrana and Kriti Sanon as its brand ambassadors. The two popular actors will feature in various Magicbricks' campaigns in the future. At a time when the brand is delivering strong...

MAM Marketing Brands
https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/supr.jpg?itok=AxdzO2Bu
Flying Machine launches F-Lite collection in collaboration with BBoying champ Arif Chaudhary

MUMBAI: Tonic Worldwide, an independent digital agency, has launched a campaign to introduce F-Lite, the latest collection from the popular denim wear brand Flying Machine, in collaboration with the reigning Indian BBoying champ, Arif Chaudhary.

MAM Marketing Brands
https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/ipsos.jpg?itok=wM4WhmgU
Consumer Confidence of Indians ebbs in August 2019: Thomson Reuters-Ipsos PCSI

MUMBAI: Consumer Confidence of Indians has dropped by 3.1 percentage points in August 2019, according to the latest India Primary Consumer Sentiment Index (PCSI),as measured by Thomson Reuters in partnership with Ipsos. This downward slide in PCSI has been continuous since May 2019, barring a...

MAM Marketing MAM
https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/center.jpg?itok=_jo0eELY
Perfetti Van Melle India expands Center fresh brand portfolio with launch of Center fresh 3 Layer Gum

MUMBAI: In 2019, Center fresh - the iconic chewing gum brand from Perfetti Van Melle, celebrates its 25th anniversary in India. And in this milestone year, the brand has launched a new innovative product - Center fresh 3 Layer gum.

MAM Marketing MAM
https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/lodestar.jpg?itok=U-Ebt1dc
From menstrual hygiene to career counselling; Lodestar UM concludes another satisfying chapter of Impact Day

MUMBAI: Giving back to the society is an integral part of Lodestar UM. So every year the agency shuts its offices on a work day and every employee engage in philanthropic work across Mumbai, Delhi and Bengaluru. This year from educating destitute women on menstrual hygiene to helping children in...

MAM Marketing MAM
https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/plol.jpg?itok=RILM8z_1
La Pegasus Polo renews partnership with the Campeonato Argentino Abierto de Polo

MUMBAI: Sanjay Jindal founded and Mumbai based La Pegasus Polo, one of India’s upcoming premier Polo establishments, today announced the renewal of its partnership with the Campeonato Argentino Abierto de Polo (Argentine Open Polo Championships 2019), and widely considered the world’s greatest Polo...

MAM Marketing MAM
https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/oziva.jpg?itok=rOX8FbFA
OZiva, India's first clean-label active nutrition brand launches a #MyPCOSStory Campaign

MUMBAI: OZiva, India’s first clean-label active nutrition brand developing natural, plant-based nutritional products, recently announced the launch of its #MYPCOSStory campaign. The campaign will be on during the entire month of September, which is also the PCOS awareness month. It is aimed at...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/ayushmaan.jpg?itok=T3PsjYGJ
Ayushmann Khurrana and Radhika Apte join Daniel Wellington's global campaign #DWMoments

MUMBAI: Daniel Wellington, the globally renowned watch and accessories brand, known for its detail-oriented and sleek design, recently launched a new brand campaign called #DWMoments. The Moments campaign is based on in-depth interviews with influential people from across the globe, letting them...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories