MUMBAI: Ketan K Bharati, the marketing maverick who has shaped campaigns across telecom, FMCG, tech, and media giants, has now planted his flag at The House of Abhinandan Lodha (HoABL) as head – media strategy & performance marketing.

With a career spanning nearly two decades and marquee brands like Truecaller, Reckitt, Vodafone, Disney Star, and GroupM in his rearview mirror, Bharati’s next chapter promises to blend data muscle, storytelling flair, and go-to-market wizardry for one of India’s most ambitious real estate disruptors.

Bharati, was most recently VP – global marketing ops at Truecaller, where he steered GTM rollouts, global launches, and even lit up Times Square.

Backed by stints managing Rs 500 crore media portfolios, landing Gold at Spikes Asia, and anchoring revenue surges at Fox International and Reckitt, Bharati is no stranger to performance-led growth. His Vodafone days saw him turn cricket carnivals into brand goldmines with the IPL and World Cup. At GroupM, he cracked efficiency gains for brands like Dove and PepsiCo with data-first media buying.

At HoABL, he’s expected to fuse full-funnel performance with digital-first thinking, supporting the brand’s audacious land-tokenisation push and national expansion.

In a world where land is being reimagined as a lifestyle asset, HoABL’s latest hire signals it’s not just playing the game. It’s rewriting the script.