NDTV gets real about artificial intelligence with new AI squad

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NDTV gets real about artificial intelligence with new AI squad

Media house taps startup veteran Aayushman Choudhary to lead its digital transformation charge

Aayushman Choudhary

MUMBAI: NDTV is placing its bets on silicon rather than scribes, announcing the formation of a dedicated artificial intelligence team to shake up its digital media game. The news broadcaster has enlisted Aayushman Choudhary, a tech entrepreneur with startup scars and coding credentials, to head up the new unit as head of AI.

Chief product officer Rohan Tyagi, who has done his rounds at TikTok, Triller and Zee, is clearly betting that algorithms can do more than just sort cat videos. The AI team will focus on three key battlegrounds: automating journalism workflows and mining audience insights, supercharging personalisation engines, and cooking up fresh revenue streams powered by machine learning.

Choudhary brings a mixed bag of entrepreneurial adventures to the newsroom. The Delhi-based techie spent a year building his own venture, Underhive Inc, before NDTV came calling in May. His CV reads like a startup hopscotch game—co-founding photo editing firm AfterShoot, doing a stint as head of technology at gaming platform Winbee, and even moonlighting as an entrepreneur in residence at venture capital firm Antler.

The appointment signals NDTV's recognition that the future of news lies not just in breaking stories but in breaking code. With traditional media houses scrambling to stay relevant in the digital arms race, the broadcaster is hoping artificial intelligence might just provide the human touch it needs to connect with audiences.

Whether Choudhary can teach machines to sniff out scoops remains to be seen, but NDTV is clearly ready to let the robots have a crack at reinventing the newsroom.