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iWorld | OTT |
Indian OTT audience: Young, urban and male-dominated |
India has seen a healthy growth of OTT audience in the last few years. Yet, brands and OTT service providers know very little about the demographics of their fast-increasing audience. How many are they in number, where do they exist, how do they watch, which genres of content do they prefer, are all important questions that can help in decision-making in the areas of content selection, target audience choice, media planning, market research and brand communication.
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Television | TV Channels |
Viacom tops earning estimates in Q4; reports revenues of $3.43 billion |
Viacom Inc topped earnings estimates in its fourth quarter earnings reporting revenues of $3.43 billion. The company adjusted earnings of 79 cents per share in the quarter.
Revenues of the company surpassed Zacks Consensus Estimate by 0.4 per cent and earnings per share beat the Zacks Consensus Estimate by 3.9 per cent. The company's domestic advertising revenue rose 6 per cent for the quarter and 1 per cent for the full year.
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Television TV Channels |
Nickelodeon launches #Khulkebolo campaign for Children's Day |
What is the most beautiful thing about kids? It is their innocence which is often lost as they grow older. Embracing this innocence and honesty of kids, this Children's Day, Nickelodeon India has launched the campaign - #Khulke Bolo - encouraging kids to be themselves and speak openly without any fear and filter.
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