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Religious genre emerges as most benefitted in Chrome DM week 33

MUMBAI: Religious genre became the top gainer in week 33 of Chrome Data Analytics and Media data. The genre grew by 1.25 per cent. In this genre, Sankar channel gained the highest OTS with 96.8 per cent in HSM excluding less than 1 lakh markets. OTS is the actual census-based percentage...

Television TV Channels Viewership
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India's M&E industry likely to reach INR 3.07 trillion by FY24

MUMBAI: KPMG in India today launched the 11th edition of its Media and Entertainment (M&E) report, titled ‘India’s Digital Future: Mass of Niches’ that examines the evolution of India’s digital demography to 2030. It also covers the industry’s performance across segments, along with the key...

MAM Marketing MAM
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Millennial Influencers turn to OkCupid to ‘Find Their Kind’

MUMBAI: OkCupid asks real people to talk about real things. The international dating app’s first brand campaign in India - #FindMyKind - has endeavoured to start conversations about personal choice and self-acceptance amongst Indian millennials to cater to their changing preferences. The campaign...

MAM Marketing MAM
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Viacom18 partners with Film Heritage Foundation for the 5th Film Preservation & Restoration Workshop India 2019 to save our cinematic heritage

MUMBAI: Till a few years ago, most people were not aware that films needed to be preserved and that India had lost a colossal amount of our film heritage due to our ignorance of film preservation and restoration.

Television TV Channels GECs
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YouTube helps 83.3% Indians to discover new brands: Criteo Research

MUMBAI: The online shopping market in India holds tremendous potential as it has some of the largest consumer segments across each e-commerce category, and it is focused on innovation, research and development, making it one of the leading e-commerce markets in the world. Advertising and...

MAM Marketing MAM

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