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Viacom18's Gourav Rakshit on Colors Telugu digital-first launch, advertiser strategy, digital measurement

Viacom18 is taking two bulls by the horn. Not only has it targeted the regional market but is doing so in a digital-first manner. Colors Telugu is soon to be launched on VOOT, Viaom18’s over the top platform.

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SVOD to account for one-third of sector revenues in India by 2024

MUMBAI: The Asia Pacific online video industry will generate US$27 billion in advertising and subscription revenue this year, up 24% Y/Y from 2018, according to a new report, Asia Pacific Online Video & Broadband Distribution 2020, published today by Media Partners Asia (MPA). This pie is...

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ZEE5 and Jalesh Cruises partner to launch exclusive offers in the Middle East

Close on the heels of announcing its partnerships with top retailers in the Middle East like Lulu and EUROSTAR, ZEE5 continues to deepen its presence across the market with yet another partnership announcement, this time with India’s first multi-destination cruise line, Jalesh Cruises, to roll out...

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Amazon Prime Video's investments are reflective of long-term goals: Vijay Subramaniam

Amazon Prime Video has considered India as one of its key markets since it commenced its journey in the country almost three years ago. Initially, with less original content and more movies, it was usually conceived among consumers as a go-to place for movie buffs.

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The highly anticipated Amazon Original Series - The Family Man releases 20th September on Amazon Prime Video

MUMBAI: The highly anticipated Amazon Original Series The Family Man, is set to make waves on Amazon Prime Video! Created by the award-winning duo Krishna D.K. and Raj Nidimoru (Stree, Go Goa Gone, Shor In The City), The Family Man is a ten episode series that will be available to stream...

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