Content Hub

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Cinema content producers still discovering audience taste

The Indian movie industry is one of the richest in the world and its content has been gaining patrons worldwide. But......

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Sameer Nair on Applause Entertainment's shows, content creation and trends [Part 2]

This is the second part of Indiantelevision.com’s conversation with Applause Entertainment CEO Sameer Nair. You can......

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OTT platforms need more passion projects, experimental content, original voices

2018 saw various OTT players in India gain massive popularity. There are more than 30 sites serving hours and hours of......

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Sameer Nair on Applause Entertainment's shows, content creation and trends [Part 1]

Sameer Nair isn’t a man in a hurry. The seasoned media and entertainment industry executive describes the content......

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OTT has been favourable for animated content

Much of the Indian TV market is ruled in one way – the broadcasters keep IP rights for the shows and not the production......

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Indian content owners, creators don't value own content

The third edition of Indiatelevision.com’s The Content Hub had an insightful panel on the global syndication market.......

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Top TV producers weigh in on OTT challenge, formats & IP rights

Content creators today cannot rely on daily soaps to attract viewers. With OTT looming large, production houses have to......

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The Content Hub 2019: Creators discuss digital adaptation, creativity and originality

Indiantelevision.com just wrapped the third edition of its popular event, The Content Hub (title sponsored by MX Player......

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Amazon Prime Video India’s Vijay Subramaniam on content strategy, audience response, product proposition

India’s burgeoning over-the-top (OTT) space is witnessing an explosion what with aggressive competition brewing between......

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Inside ZEEL’s ambitious new bet on Zee Studios Originals

MUMBAI: 20 years of traversing across television networks and production houses, Ashima Avasthi now finds herself...

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Who defines prime time - Advertisers or viewers?

MUMBAI: For those who have wondered and often cribbed about why popular channels have mostly nothing original to offe...

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OTT - The new El Dorado: Nailing the coffin on television?

MUMBAI: With the industry buzz word for 2016 being ‘digital content,’ much has been spoken about the vista of prospec...

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The Content Hub: How formats are created?

Justin Scroggie spoke about how one can develop ideas and turn them into television formats on the first day of The......

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The Content Hub: Thinking digital

According to content creators, digital content will only grow to help creators garner more eyeballs. ...

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The Content Hub: Broadcasters need to encourage new concepts

The writers, producers and broadcasters gave their perspectives on the content of television today. ...

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Are film promotions on TV losing novelty?

Over the years, television shows have become the most sought after platform when it comes to film promotions, but is......

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The Content Hub: Talent shows and drama series drive the global format business

Justin Scroggie at The Content Hub discusses the global trends and television formats in the international landscape. ...

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The Content Hub: Few breakaways from herd mentality

Writers on a panel discussion at indiantelevision.com’s The Content Hub feel that there is a lull in terms of the fact......

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The Content Hub: Education in comedy doesn’t exist in India

The experts from the comedy genre got together to discuss the current state of comedy in television and its future. ...

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Why ‘Satyamev Jayate’ chose the Sunday morning slot

Broadcaster Star Plus had given the show the option of being on a primetime slot. ...

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The Content Hub: Segmented channels predict good future for themselves

Though currently such channels are not getting the expected viewership, they look forward to a day when shorter formats......

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