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Mirum CEOs Hareesh Tibrewala & Sanjay Mehta on digital solutions and modern CMOs

Mirum, the borderless agency from the WPP network is on a venture to transform the digital marketing scenario of India into an experience-led domain led by great technological interventions. Earlier known as Social Wavelength, before WPP acquired it in 2014, the agency, under the astute leadership...

MAM Media and Advertising Digital Agencies
Dentsu Grant Group launches Amnet operations in Sri Lanka

Dentsu Grant Group has announced the launch of Amnet, the programmatic expert from Dentsu Aegis Network, in Sri Lanka. Amnet is a trusted source for programmatic buying and audience management solutions. Amnet comprises a team of programmatic experts from the Dentsu Aegis Network, who specialize in...

MAM Media and Advertising Digital Agencies
DAN Programmatic launches AI-powered audience insights engine ‘DAN Explore for Programmatic’

MUMBAI: DAN Programmatic, empowered by the data sciences division of Dentsu Aegis Network, has collaborated with AMNET, the network’s programmatic arm, to launch ‘DAN Explore for Programmatic’. It is an Artificial Intelligence-based insight engine for programmatic audience performance, which merges...

MAM Media and Advertising Digital Agencies
No marketing communication can target the entire universe: Digitalabs CMO Agam Chaudhary

With a decade of experience in shaping the digital lifespan of firms like Jaquar Lighting, Hindustan Times, Religare, Patanjali, Lenovo, amongst others, Digitalabs is a wing of 21-year-old conglomerate, Laqshya Media Group. Responsible for managing the campaigns of TLC channel during its launch,...

MAM Media and Advertising Digital Agencies
Buzzoka forays into Social Media Crisis Management

MUMBAI: Buzzoka, India’s most disruptive influencer marketing platform has announced the launch of its new service, Social Media Crisis Management. With this, the 2-year-old startup will assist companies in managing social media disasters through influencers. Buzzoka, which works with over 150 top...

MAM Media and Advertising Digital Agencies

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