MUMBAI: In a sizzling debut at the iMedia Brand Summit in Goa, ad-tech disruptor Huella Services pulled back the curtain on AIgnite, a bold new ad intelligence platform that claims to both outsmart native and outperform display on the open web.

Where banner ads go to die and native formats run out of steam, AIgnite breathes new life, transforming a single brand asset into thousands of real-time creative variants across display, video, and native. The platform is built on live AI optimisation that adapts mid-campaign, identifying high-performers 4.2x faster than traditional methods.

Commenting on the launch of AIgnite, Huella Services co-founder & CEO Prrincey Roy said, “AIgnite isn’t built to run the same race as native or display. It is designed to re-draw the track entirely. AIgnite is not a layer of AI stitched onto old systems, it is built ground-up with intelligence in its core. From how creatives are developed, to how they’re deployed, optimised, and scaled every step is powered by AI. And with Agentic AI, even decisions around media planning and reporting are real-time and recommendation-led, plugged with various supply pipes. We have launched something that doesn’t just respond to briefs — it multiplies them. AIgnite outsmarts native and outperforms display because it puts creativity back in control — intelligently, and unapologetically.”

Early pilots show CTR surges of over 5 per cent, a staggering leap from the industry’s 0.46 per cent average, with campaign lifespans stretching by an extra 3.2 weeks. It's not just smarter, it’s hungrier, leaner, and lightning-fast, with creative go-lives in under three hours.

AIgnite leverages Huella’s premium network of 500+ publishers, offering 100 per cent viewability-verified inventory across news, finance, tech, lifestyle, and entertainment. SSP integrations slash time-to-market by up to 60 per cent.

"We are absolutely thrilled that Huella Services has chosen the iMedia Brand Summit as the platform for its highly anticipated launch," said Comexposium India country managing director Jaswant Singh, the organisers of iMedia Brand Summit. "Our mission with iMedia has always been to foster innovation and provide a premier stage for groundbreaking products that will shape the future of marketing. AIgnite's AI-powered solution perfectly embodies this vision, and we are incredibly proud to be the chosen platform for its unveiling."

The Goa launch event, held at The Supper Club, mirrored AIgnite’s core philosophy: one idea, countless expressions. Guests dined on over 100 chilli-inspired dishes—each one a nod to the platform’s promise of turning a single creative meal into a feast of high-performance variants.

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