MUMBAI: Moloco, the AI performance advertising company, has rolled out its SDK on Google’s AdMob bidding and Ad Manager’s SDK bidding platforms, making the tool fully self-serve for publishers.

The move cements Moloco’s credentials with Google’s stringent performance and reliability standards, giving app developers fresh access to its global advertiser demand while preserving user experience. Publishers already plugged into Google can now tap Moloco’s ecosystem without extra effort.

“Moloco has consistently been recognised as a top-performing platform for ad monetisation, optimised to drive real business outcomes,” said Moloco supply head Yoni Markovizky He added that with Google onboard—alongside existing integrations with AppLovin’s Max and Unity’s LevelPlay—the company can fuel more publishers’ growth “with no margin fees, applying the cost savings directly to our partners.”

Nearly 500 publishers, including Voodoo, Crazy Maple and Audiomack, already use Moloco’s SDK. The platform’s AI ensures the right ad finds the right user, maximising revenue while allowing publishers to control how creative formats appear. Advertisers, too, gain sharper targeting and more control, boosting return on investment.

Moloco, founded in 2013 by ex-Google machine-learning engineers, now operates across the US, Europe and Asia. Its platform powers mobile app growth, retail media and streaming monetisation for businesses worldwide.