MUMBAI: The city  has seen a significant move in the digital media landscape with Rohit Gandhi taking up the role of vice president and revenue head at moneycontrol.com. Commencing July, Gandhi has overseen the crucial display, branded content, IPs, and video revenue streams for the financial news platform.

Gandhi transitions to moneycontrol.com from HT Digital Streams, where he served as revenue head for digital business for over two years. In that capacity, he was responsible for the digital monetisation of a diverse portfolio, including hindustantimes.com, livemint.com, livehindustan.com, and various specialist portals.

His extensive background in digital revenue generation also includes an eight-month stint as revenue head for LCS business at MX Player. Prior to that, Gandhi spent four years as national sales head at Network 18 Digital, overseeing revenue for cnbctv18.com and Moneycontrol, encompassing display, content marketing, branded video content, native ad solutions, and programmatic sales.

Earlier in his career, Gandhi was digital monetisation director at Condé Nast India, where he drove revenue strategy across titles like Vogue and GQ. He also held the position of national revenue head for The Hindu Group's digital properties and was the national head for content marketing and native advertising at Times Internet Ltd, focusing on the "Demand Plus" business for economictimes.com and its B2B verticals.
Gandhi's appointment underscores moneycontrol.com's strategic focus on strengthening its diverse revenue channels in the competitive digital media market.