MUMBAI: When the heat is on and the stakes are high, a scoop of calm can go a long way. And this summer, it came with sprinkles of glory and a side of gaming grit. Mother Dairy has officially levelled up. In a sizzling first, the iconic dairy brand dipped into the world of esports with the Mother Dairy Chillz Cup, a high-octane gaming tournament hosted in partnership with Rooter, India’s largest game streaming and commerce platform. With 64 top teams and over 2,000 gamers facing off in an epic Battlegrounds Mobile India (BGMI) showdown, it wasn’t just about victory, it was about staying cool while doing it.

And that’s where the magic happened. As players braved virtual crossfire and tactical pressure, Mother Dairy’s ice creams emerged as the real MVPs, cooling the nerves with indulgent favourites like Banoffee Pie, Pina Colada, Filter Coffee Cone, and the ever-quirky Choconado. It was a gaming-meets-gastronomy experience like no other.

The final clash on May 11, 2025, wasn’t just a gaming finale, it was a festival of fandom. Crowds cheered, creators scooped up frozen delights, and elite teams like iqoo Soul, Godlike, and Revenant X Spark brought their A-game in front of roaring fans.

Speaking about the collaboration, Mother Dairy Spokesperson said, “Ice creams are all about excitement and fun. We are thrilled to partner with Rooter for the Mother Dairy Chillz Cup, marking our entry into the dynamic and fast-growing world of esports. This association enables us to connect with a younger audience through a platform that thrives on energy, engagement, and innovation. The Chillz Cup truly embodies our brand’s youthful spirit and commitment to delivering the coolest experiences.”

Rooter founder and CEO Piyush said "We’ve always believed in creating meaningful partnerships that bring value to both the gaming community and our brand partners. The Chillz Cup was a great example of how a legacy brand like Mother Dairy could connect with a digital-first audience in their native environment, making it a fun, and memorable experience. The Chillz Cup captured the cool spirit of gaming staying calm under pressure and outplaying rivals with a cool head just like enjoying a scoop of ice-cold Mother Dairy Ice Cream on a hot day. We are proud to collaborate on a campaign that celebrates high-performance gaming while adding an element of summer joy to the esports experience”

From frosty cones to fiery comebacks, the Chillz Cup didn’t just serve scoops, it served up a new era of brand storytelling in gaming. And with esports now firmly on Mother Dairy’s menu, the summer just got a whole lot cooler.