MUMBAI: Amazon Prime Video has roped in media veteran Aditi Guha as head of programming & content insights for Prime Video and Amazon MGM Studios India. She joined the content giant in May 2025 and made the announcement today on Linkedin. 

With over two decades of experience across media planning, consumer insight, content strategy and product monetisation, Guha is set to shape the streamer’s data-led storytelling and business decisions.

Prior to this, Guha served as senior product researcher at Netflix APAC, where she led consumer insight across South Korea, Japan, India, Australia, and Southeast Asia, focusing on partnerships, churn, retention and commerce growth. Before that, she held multiple leadership roles at The Walt Disney Co in Singapore, launching Disney+ in Southeast Asia and building audience strategies across studios, media networks and licensing verticals.

Her career began in media planning at Universal McCann and WPP, before she made her mark at Viacom18’s MTV Insight Studio and ABP News. Guha is an alumna of Symbiosis Institute of Media and Communication and has earned certifications from NUS Business School, IdeoU, and General Assembly in analytics and design thinking.

With content wars heating up in the Indian OTT space, her appointment signals Amazon’s continued push to double down on data-fuelled programming decisions, local insights and international storytelling chops.