BENGALURU: Bharath C.S.., a seasoned creative director with over two decades of experience in content creation and digital production, has been appointed as the new content director for micro drama at Kuku TV. The move, effective June 2025, sees Bharath bringing his extensive background from industry giants like Amazon and various top television networks to the burgeoning micro-drama segment.

With a career spanning leadership roles at Amazon, Culture Machine, Udaya TV, Zee TV, ETV, and UTV, Bharath has consistently delivered high-impact content across television, digital, and over-the-top (OTT) platforms.

During his tenure at Amazon, he was instrumental in spearheading the MPAM automation tool, which significantly enhanced content delivery speed and precision. His impressive portfolio includes producing over 500 television shows (both fiction and non-fiction), more than 1,000 television commercials, and over 100,000 digital assets.

At Culture Machine, he successfully established regional digital channels, tapping into the unique cultural landscape of south India and boosting engagement for Tamil and Telugu audiences.

Bharath’s appointment is expected to bolster Kuku TV's strategic and creative output in the rapidly evolving digital content space, particularly in the creation of concise, impactful narratives