MUMBAI: Dream11 has announced the promotion of Yash Mehta to director of product marketing content, effective July 2025. In his new role, Mehta will spearhead the product content division, focusing on orchestrating innovative product marketing campaigns to significantly boost feature and platform adoption, engagement, and retention.
Dream11 highlighted that Mehta's team has already contributed to increased product usage through interactive and data-informed content strategies. He will now be responsible for leading content performance across various channels, including push notifications, banners, emails, and static web pages, while developing user-centric, data-driven creative solutions and spearheading innovative interactive intellectual properties to enhance user adoption and retention.
Prior to this promotion, Mehta served as senior manager, product marketing | content at Dream11 from August 2023. In that capacity, he was instrumental in maintaining and growing product marketing channel click-through rates (CTRs), including 3.5 per cent for push notifications, 20 per cent for stories, seven per cent for banners, 30 per cent for app inbox, 16 per cent for in-apps, and a 52 per cent email open rate. He also led a team of five on adoption, engagement, and retention initiatives through interactive content strategies.
Mehta’s nearly decade-long experience in content strategy and campaign orchestration includes stints at MTV India, National Basketball Association (NBA), and Ozy Media. He previously held roles such as integrated marketing associate at Ozy Media and production trainee, digital and social content publishing at the NBA. His career began as a social media executive at Merry Men in April 2011.
He holds a master’s degree in integrated marketing and digital marketing from NYU School of Professional Studies, graduating in June 2018. He also earned a master of business administration (MBA) from Lala Lajpatrai Institute Of Management and a bachelor of commerce (B.Com.) in marketing from H.R. College of Commerce & Economics.