MUMBAI: Hyderabad-based OTT aha has upped the ante in its Telugu content game. In March 2025. it expanded senior vice-president – content & strategy (aha Tamil) Kavitha Jaubin’s role to cover aha’s Telugu programming as well. 

The industry veteran took to LinkedIn to share the news, calling it a “new chapter with renewed energy and vision.”

Known for her sharp storytelling instincts and deep roots in southern entertainment, she’s expected to shape aha Telugu’s creative and strategic direction as it competes in an increasingly crowded OTT battleground.

With over two decades in content across TV, radio, and streaming, Jaubin has worn many hats—from writer-director at Star Vijay, to producer under K. Balachander’s Minbinbangal banner, and later content head across four southern languages at Sun TV Network. Her tenure at Sun saw her drive content and brand integrations for multiple genres, including kids and GECs.

At aha, she first joined in 2022 to lead content for the Tamil arm before rising to a dual-language SVP role earlier this year. Her promotion signals the platform’s intent to double down on premium, culturally resonant Telugu storytelling.

Hashtag  #ahaTelugu just got a whole lot more ambitious.