Prime Video strikes deal with France Télévisions as streamers forge unlikely alliances

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Prime Video strikes deal with France Télévisions as streamers forge unlikely alliances

The latter’s full slate—live channels, sports & on-demand titles—available to Prime Video viewers

Delphine Christophe

PARIS: Streaming is making for some unlikely bedfellows. After Netflix’s recent tie-up to carry TF1’s linear channels in France, Amazon Prime Video has now inked a landmark pact with France Télévisions. The move brings the public broadcaster’s full arsenal of content—France 2, France 3, France 4, France 5 and France Info—onto Prime Video in France, available to all subscribers.

The partnership opens up access to preview and replay programming, exclusive content and marquee events including the Tour de France, Women’s Euro, Women’s Rugby World Cup, plus drama, docs, entertainment, kids shows and rolling news.

“With this unprecedented distribution method, our group is taking a historic step toward strengthening the visibility of its public service offering,” said France Télévisions president & CEO  Delphine Ernotte Cunci. “It allows audiences to rediscover the richness of france.tv in new digital environments.”

“Following Max, Paramount+, Ciné+OCS, Universal+ and MGM+, alongside 43 additional channels, we are delighted to have reached this agreement and to be able to make France Télévisions’ extensive catalog available to all our Prime customers in France,” added Prime Video France general manager Christophe Deguine. “We are constantly looking for new ways to expand the quality content offering to our customers and confirm Prime Video as the number one entertainment destination

As streamers across the globe cosy up to traditional broadcasters, eyes now turn to India. Netflix is already showing Sony’s evergreen cop drama CID.; JioHotstar is the home of HBO, Peacock and other global players. 

Could a wider wave of streamer-broadcaster tie-ups be on the cards with Netflix, JioHotstar, Z5, SonyLiv  or Prime? Watch this space.