MUMBAI: When Special Ops 2.0 stormed onto JioHotstar, it wasn’t just another slick return for Kay Kay Menon’s unflappable Himmat Singh. This season traded bullets for breaches, exposing the murky world of cyber warfare, where the enemies aren’t men in balaclavas but faceless hackers armed with AI and a knack for digital deceit.

Leaning hard into real-world relevance, the campaign flipped a spy thriller into a wake-up call. Through partnerships with WhatsApp, Truecaller, and Paytm, Himmat himself schooled India on phishing scams, deepfakes, and UPI fraud. From a staged “leaked” document that redirected users to a PSA video to hyper-local AI-generated trailers calling out neighbourhoods by name, Special Ops 2.0 made cyber-threats impossible to ignore, reaching over 10 million users and sparking 22.4 million social interactions.

More than a campaign, it became a movement. Himmat’s rallying cry—“Yeh Himmat Ka Kaam Hai”—triggered a wave of user-generated content, racking up 3 million views and 13,000 organic posts. Fiction bled into fact, and India found itself bingeing not just on espionage, but on digital literacy.

In a world of data leaks and deepfakes, Special Ops 2.0 didn’t just entertain. It armed a nation, one click at a time.

(If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)