MUMBAI: Vikas Boni has taken on the role of senior director and India lead for global distribution & partnerships at Crunchyroll, the world's leading destination for anime and fandom. Based in Mumbai, Boni's mandate is to shape the next phase of growth for Crunchyroll in the region. He commenced his new role in July 2025.
With over 16 years of experience across the media and digital landscape, Boni specialises in building high-impact partnerships, driving revenue growth, and leading content-driven businesses at scale.
Prior to joining Crunchyroll, he served as business head & chief operating officer at Stars N Stripes, an award-winning digital marketing agency, from April 2023 to June 2025. In this capacity, he was responsible for developing and implementing the agency's go-to-market strategy, aiming for a tenfold expansion within five years. His responsibilities included managing the agency's overall profit and loss and establishing four distinct growth services: Studio SNS (branded content division), Social Circle (social media management), Shortcuts (short video content and tech solutions), and In The Air (creator platform).
Boni also held significant leadership positions at Viacom18 Media Pvt Ltd for over 13 years. His roles there included vice president and head of content licensing & partnerships for JioTV & JioTV+, where he led content licensing, acquisition, and partnerships to enhance the content portfolio and drive value for Jio Platforms Ltd.
He also served as vice president and head of partnerships for Voot Select & Voot Shots, leading global partnerships for Voot and launching the short-form video product Voot Shots. Additionally, he was vice president and head of MTV Beats, business planning & content partnerships (YME), overseeing business planning and strategic partnerships for Viacom18’s Youth, Music & English Entertainment cluster. He played a pivotal role in launching and scaling youth-focused platforms like MTV Beats, MTV Indies, and Voot Shots.
He began his career as an assistant manager in the strategy group at TAM Media Research from December 2007 to March 2010. Boni holds an MBA in marketing and a BE in information technology from the University of Mumbai.