MUMBAI: Forget the lone test tube cliché, Cloudnine’s latest IVF campaign reminds us that making a baby today is very much a team sport. Launched ahead of World IVF Day (July 25, 2025), the "#StrongerTogether" initiative by Cloudnine Group of Hospitals reframes fertility not as a solo struggle, but as a shared journey backed by science, support and solidarity.

At the heart of the campaign is the concept of a “Circle of Care”, a multi-specialist approach that brings together fertility experts, obstetricians, neonatologists and paediatricians each stepping in at just the right moment to support families from conception to postnatal care. From the first consultation to the baby’s first cry, the message is clear: nobody walks this road alone.

“Fertility is never a solo act. IVF can feel lonely and overwhelming. But at Cloudnine, no parent walks alone,” said Cloudnine Group of Hospitals chief operating officer Suresh Pandiyan. The campaign highlights real stories that capture the emotional highs and lows of IVF journeys, and how professional care coupled with empathy can make all the difference.

More than a sentimental nod to the emotional side of treatment, the campaign also underscores Cloudnine’s commitment to holistic care. Its IVF centres are designed as one-stop solutions where each specialist is part of a tightly coordinated ecosystem streamlining the process, reducing patient stress, and improving outcomes.

With IVF cases continuing to rise in India, recent estimates suggest a 15–20 per cent annual increase in demand, especially in urban centres Cloudnine’s campaign hits a timely note. The #StrongerTogether tagline becomes more than a social media slogan; it’s a call to normalise the conversation around fertility, break stigma, and celebrate the quiet resilience of IVF families.

In an era where medical treatment is often seen as transactional, Cloudnine’s campaign dares to focus on the human connection. It reminds us that while technology may spark new life, it’s compassion and community that help it grow.