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MUMBAI: A reel that began with home-cooked fries and a lovingly hand-sketched McDonald’s box ended up serving the internet one of its warmest moments this month. The creators behind @patnijipatikijodi posted a short video of a husband recreating the iconic red-and-yellow fries box for his wife—drawing every curve, arch, and crinkle with heart.
What followed was McDonald’s India flipping the script in style. The brand tracked down the couple in Siliguri and sent them a surprise: a real fries box, perfectly mirroring the husband’s hand-drawn version—this time filled with actual fries and packed with love. The move, imagined and executed by creative agency DDB Mudra, quickly turned into a crowd-puller online.
The couple returned the favour with another reel, this time unboxing the surprise and praising the brand for its thoughtfulness. The comments section lit up with fans hailing the fast-food giant for its ‘aww-some’ real-world response to a digital love note.
No paid partnership, no flashy collab—just pure, authentic engagement that fried the internet in the best way possible.
