An advertising person constantly strives to connect market research data to insights to come up with a winning ca
MUMBAI: The industry led TV ratings agency BARC India has announced its new logo and brand visual identity that has a
MUMBAI: For the past three months, the focus of the entire TV industry has been on the new industry-backed Broadcast
MUMBAI: A fortnight ago, concerns were raised about India’s audience measurement system, Broadcast Audience Research
MUMBAI: Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus, has announced that the Broadcast Au
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