ISA | Indian Television Dot Com

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Indian Society of Advertisers elects Sunil Kataria as chairman for fifth term

Sep 22, 2020

The newly elected executive council of the Indian Society of Advertisers (ISA) met on September 21, 2020.
IAMAI suggests advertisers pay 0.25% of media spends to strengthen BARC measurement

Feb 22, 2019

MUMBAI: Presenting counter comments to the Telecom Regulatory Authority of India (TRAI)
BARC exhorts TRAI to strengthen existing TV audience measurement system

Feb 21, 2019

MUMBAI: Broadcast Audience Research Council India (BARC), the country’s premier TV audience data measurer, has sugges
BARC to share TV viewership data only with subscribers due to TRAI tariff order implementation

Feb 14, 2019

MUMBAI: Broadcast Audience Research Council (BARC) India has announced it will only share the weekly TV viewership da
TRAI says 6.5 cr cable, 2.5 cr DTH homes under new tariff regime

Feb 11, 2019

MUMBAI: Telecom Regulatory Authority Of India (TRAI) has stated that nine crore of the 17 crore television homes in I
ISA advises against using BARC data for media planning, buying during tariff order transition

Feb 07, 2019

MUMBAI: With the new TRAI tariff order coming into force from 1 February, the consumption pattern of TV viewership is