MUMBAI: After two decades of making other people's platforms profitable, Akshay Mathur has decided it's time to build his own money-making machine. The adtech veteran has launched Unpromptd, a revenue infrastructure firm targeting digital platforms across Asia's most lucrative—and complex—markets.

Mathur, who recently departed his role as chief revenue officer at Tyroo after six years, believes platforms have had quite enough strategy presentations, thank you very much. What they need, he argues, is someone who can actually turn their grand ambitions into recurring revenue streams.

"Platforms don't need more strategy decks," Mathur declared while announcing t the launch. "They need real execution, revenue accountability, and a partner who understands the complexity of scaling in markets like India, southeast Asia, and the Middle East."

The timing is hardly accidental. Asia's digital advertising market has been on a tear, with platforms scrambling to monetise everything from social commerce to gaming. But many stumble when it comes to the nitty-gritty of revenue generation—precisely where Mathur sees opportunity.

His pedigree suggests he knows whereof he speaks. At Komli Media, Mathur was part of the managing board that engineered a 10-fold jump in net profits before the company's eventual acquisition by Dentsu Aegis Network in 2017 for an undisclosed sum. At Tyroo, he built monetisation partnerships with the likes of Meta, Twitter, Snapchat, Outbrain and Criteo, helping these global giants crack complex Asian markets.

The 22-year industry veteran has witnessed first hand how the right operating model can unlock value that often sits tantalizingly out of reach. His new venture promises to be the bridge between platform potential and profit realisation.

Unpromptd's mission is straightforward: become the monetisation partner of choice for every digital platform serious about growth in Asia. It's an ambitious target in a region where local nuance can make or break even the most sophisticated global strategies.

Mathur's approach combines hard-won experience with what he calls "precision execution"—a recognition that Asia's next growth wave will belong to those who move first and move smart. With platforms increasingly desperate to prove their business models beyond user acquisition, Unpromptd arrives at a moment when such expertise commands premium prices.

The venture launches from Gurugram, positioning itself at the heart of India's digital economy while eyeing expansion across the broader Asian market. For platforms tired of beautiful presentations that fail to move the revenue needle, Mathur's promise of accountability over aspiration may prove irresistible.

Whether Unpromptd can deliver on its bold promises remains to be seen. But with Asian digital advertising spend continuing its relentless march upward, the demand for Mathur's particular brand of monetisation magic has never been stronger.