MUMBAI: Paisabazaar launched the Credit Premier League (CPL), a nationwide contest designed to make credit score tracking engaging, competitive, and fun, and to reward the country’s most credit healthy individuals. As part of the contest, Paisabazaar has introduced a playful Selfie Feature on its App that’s catching the attention of its consumers across the country.
The selfie feature allows users to take afun, animated selfie with their credit score displayed in a creative, Ghibli-style avatar. Paisabazaar has built the feature using the latest GPT-image-1 model for converting customer selfies into Ghibli-style images.
Once a consumer checks their credit score on the Paisabazaar App, they can instantly transform theirselfie into this unique, shareable digital artwork. The fun, Ghibli-style selfie can then be easily shared on social media platforms like Instagram, Facebook, and WhatsApp, encouraging friends, family, and others to participate in the contest and check their own credit scores.
A number of popular influencers, including Chetan Bhagat, RanveerAllahbadia and Rachana Ranade, have already participated in the contest, sharing their credit scores and their fun Ghibli-selfies on social media. Their participation has already generated widespread buzz, encouraging their followers to take part and check their own credit health.
In addition to making credit score tracking more interactive, the Selfie Feature is designed to spark conversations around financial health, helping raise awareness about the importance of credit score in a fun way.
Paisabazaar chief product officer Radhika Binani said, “At Paisabazaar, we have always focussed on Bharat’s financial wellness, by building awareness and engagement around key aspects like credit health. With CPL, we aim to build India’s first and largest credit score contest. A key aspect of the initiative is our use of technology, to encourage conversations around credit health.
Paisabazaar CTO Mukesh Sharma added, “Our technology-driven initiatives are designed to make the experience of checking and understanding credit scores more accessible and engaging. The selfie feature adds a layer of fun and social sharing to an otherwise serious topic, bringing credit conversations into the mainstream."