MUMBAI: Ram Madhvani, the maverick behind Neerja and Aarya, is swapping film reels for headsets with the launch of Equinox Virtual — India’s first AI-powered spiritual and mythological VR content universe. Kicking things off is a jaw-dropping AI-driven adaptation of the Bhagavad Gita, already in private preview and promising to teleport audiences straight into the heart of the Kurukshetra battlefield, all without leaving their living room.

But this is no one-off experiment. With 24 more films in the pipeline and an audacious target of 100 VR titles by 2028, Madhvani is building what could be the most ambitious fusion of technology, tradition, and theology ever attempted in Indian entertainment.

“In theatres, we experience magic. At home, we have scale and comfort. But in personal viewing, we are often watching stories on split screens, sharing attention with emails, calls, or messages,” said Equinox Virtual co-founder Ram Madhvani. “With VR, especially powered by AI, we have a chance to restore the sanctity of immersive storytelling—even in a solitary experience. And what better canvas than our own epics that have lived through centuries—spiritual texts that remain culturally resonant to this day?”

The Equinox slate isn’t just myth for myth’s sake, it’s a meditative deep-dive into spirituality, devotion, and Indian culture, designed for the headset generation. Think cosmic narratives, AI-built temples, immersive meditations, and Gita verses wrapped in digital wonder.

Known for his Cannes Lions, National Awards, and a knack for turning ideas into impact, Madhvani is now scripting what may be his boldest chapter yet, one where Ram meets RAM, and dharma goes digital.

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