MUMBAI: 'Tis the season to click smarter and Vdo.ai is making sure brands do just that. As India’s festive fervour kicks off, the global adtech platform has unwrapped a brand-new suite of high-impact ad formats designed to cut through the Diwali din and deliver measurable marketing sparkle.

Timed to catch the big spending wave from now through the end of the year, the new solutions span Connected TV (CTV), online video, and mobile rich media. But these aren't just pretty packages, they’re powered by some serious tech. Expect Remote-Based Integrations that let users shop using their TV remotes, Countdown-Based creatives to drive FOMO, and Dynamic Creative Optimisation that adjusts ads based on everything from AQI to your current location.

In short, it’s personalisation at scale and precision with performance.

“Our festive ad suite is engineered to go beyond just visibility,” said Vdo.ai co-founder and CEO Amitt Sharma. “Whether it's hitting ~95 per cent video completion rates on CTV or outperforming click-through benchmarks across display and video, the aim is simple: help brands convert high-intent festive shoppers into loyal customers.”

For brands braving a landscape where attention spans are shorter and budgets tighter, these formats also bring engaging flair think Parallax scrolls, 3D Cube animations, Expandable Carousels, Motion Sensor-triggered ads, and even Trivia Quizzes. All powered by Gen AI, Weather APIs, Geo-Location and real-time data.

Vdo.ai co-founder and CTO Arjit Sachdeva added: “The festive season is a peak moment for consumer interaction. With our full-stack tech, brands can now connect with users at the perfect time with the perfect message and track it all.”

India’s ad spending traditionally spikes during the October–December festive stretch. According to industry estimates, digital advertising alone sees a 30–35 per cent increase during this period. Vdo.ai’s festive suite is built for brands looking to ride that surge and do more than just show up.

With global reach and local tech muscle, the company’s pitch is clear: Let others light diyas. You light up dashboards.