MUMBAI: Love is in the air and Valentines’s day is not just an occasion for those who love to connect but also for brands to connect with their consumers. This year too, brands are leaving no stones unturned to grab customer’s attention and promote their products.
Brands are trying to break the stereotypical notion of gifting roses, chocolates and teddy bears on this special day in favour of more relatable and tangible products and experiences.
Here’s a list of top brands that have come out with some innovative campaigns.
Kalyan Jewellers
One of India’s leading jewellery brands, Kalyan Jewellers, asks its consumer to gift her something that makes her feel deserving. Because, like diamonds, a girl as special as her is rare and impossible to find.
Come find the perfect little gift, to remind her, of all the happiness she deserves. Because, like diamonds, a girl as special as her is rare and impossible to find.#KalyanJewellers #Valentinesdaycollection pic.twitter.com/CyhLo0h45x
— Kalyan Jewellers (@KalyanJewellers) February 10, 2020
TheSmallBigIdea
This Valentine’s Day brands are curating innovative strategies to garner eyeballs. This is what TSBI, the digital marketing partner for Shubh Mangal Zyada Saavdhan did for the film.
The video showcases Bollywood actors Ayushmann Khurrana and Jeetu's romance amid family humour, staying true to the film proposition, 'Jeetega Pyaar Seh Parivaar.'
Pepsi
Why should a couple have all the fun! Pepsi is all set to celebrate singlehood with its new ‘Swag Se Solo’ anthem.
The peppy, foot-tapping anthem features Bollywood superstar and Pepsi’s brand ambassador Salman Khan in a music single for the first time in over a decade.
Britannia Little Hearts
Britannia Little Hearts seems to have understood the need of staying attuned to the vibes of the youth. To break some hearts in this season of love Britannia has introduced #BreakSomeHearts Song, Valentine’s Day 2020 edition.
The brand-new song released on the eve of Valentine’s Day is set in a rap-meets qawwali genre and is a fresh, fun and edgy take on heartbreaks and one that will inevitably make it to your playlist! The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa.
Mad Over Donuts
MOD is back with its Valentine’s campaign but this time it about celebrating love of every kind.
Ferrero Rocher
Valentine’s Day is approaching fast, so it is the time for love to be glorified! Ferrero Rocher launched a campaign based on the theme "#GoldenLove".
The Ferrero Rocher campaign has kick-started involving key influencers to express their golden love for their precious ones as grandmother, mother, father, sister, brother and partner.
https://www.facebook.com/FerreroRocherIndia/videos/183096326367422/
