MUMBAI: In a decadent twist that’s sure to delight chocolate lovers, Britannia Industries and Walko Food’s NIC Ice Creams have teamed up to launch the NIC Bourbon Ice Cream- a rich, creamy tribute to the classic Britannia Bourbon biscuit.

This chilled indulgence blends NIC’s velvety chocolate ice cream with crushed Bourbon biscuit crumbs, delivering the best of both worlds in one scoop. It's a nostalgic nod wrapped in a dessert format Gen Z and millennials will likely devour with zero diplomacy required.

The launch follows the success of the Britannia Winkin’ Cow Bourbon Shake in 2024, as Britannia continues to stretch the boundaries of its most beloved biscuit brand. Now fans can crunch, sip, or scoop their favourite chocolate flavour in multiple formats including the 28,000+ Bourbon-inspired recipes live on BourbonIt.in.

The collaboration gets an extra swirl of fun from a campaign by The Womb, set in a spoofed-up global diplomatic summit. The film shows a perplexed Indian ambassador stuck between choosing chocolate biscuit or chocolate ice cream until NIC Bourbon Ice Cream swoops in with the obvious solution: have both.'

Britannia Industries general manager - marketing, Siddharth Gupta said, “Britannia Bourbon has always held a special place in the hearts of our consumers, and we’re excited to offer them yet another way to enjoy this iconic flavor. NIC Bourbon Ice Cream is our way of celebrating the love that Bourbon fans have shared with us over the years, and we’re thrilled to bring this beloved biscuit into a new, delicious format. We’re proud to partner with NIC Ice Creams to create this delightful, indulgent treat.”

Walko Food Company Pvt. Ltd. director Raj Bhandari said, “NIC has always been committed to delighting our customers with premium ice creams, inspired by a world of flavors — from fresh fruits and rich chocolate to globally inspired creations and timeless Indian dessert classics. We felt Britannia Bourbon & NIC fans deserve a treat, which led to the genesis of this limited-edition flavour in a special collaboration with Britannia Bourbon - delicious Britannia Bourbon chunks in rich chocolate ice cream - A must-have if you love Britannia Bourbon and you love NIC ice creams!

The Womb CCO Suyash Khabya said, ''Britannia Bourbon is the OG chocolate biscuit. Everything we do on the brand has to land the product truth of 'chocolate chocolate chocolate'. And now we have one more chocolate - NIC Chocolate ice cream...whatte fun! Continuing with the earlier brand set-up, we've woven an interesting story of how the world comes together when something so chocolatey is launched. The world needs more chocolate than animosity. A very simple idea with a context makes it an interesting watch.”

Now available pan-India across 100+ cities via Swiggy, Zomato, Blinkit, Instamart, Zepto, and at NIC Ice Cream parlours, the new flavour is fast becoming a go-to for sweet-toothed fans and loyal Bourbon lovers alike.

Because when a biscuit meets ice cream, neutrality isn’t an option.