MUMBAI: When a slow-cooked Kosha Mangsho meets the glamour of Sara Ali Khan and the lyrics of Raghav Chaitanya, you know it’s no ordinary food festival. ITC Master Chef Creations is back with its gourmet mutton carnival, Jashn-e-Gosht, bringing a heady mix of spice, screen and sizzle to the table.

The 45-day mutton festival begins 1 July and runs till 15 August across Bengaluru, Hyderabad, Chennai, Mumbai and Pune. ITC is offering its signature creations exclusively via Swiggy and Zomato. From Bihar’s Champaran Mutton to the fiery Punjabi Rogan Josh, the dishes echo regional pride, with each recipe steeped in hyperlocal culinary tradition and elevated to gourmet precision.

To add more masala, ITC Master Chef Creations has inked a deal with Anurag Basu's upcoming film Metro...In Dino, becoming its ‘Official Gourmet Food Partner’. The film, a tale of four urban romances, hits theatres worldwide on 4 July.

The cast and crew, including Sara Ali Khan and Aditya Roy Kapur, kicked off the film’s promotions in Bengaluru at the ITC Green Centre. The actors rolled up their sleeves to whip up a few Jashn-e-Gosht recipes, while singers Raghav Chaitanya and Shashwat Singh serenaded the crowd in a live performance, stirring up as much applause as the aromas from the kitchen.

Speaking at the event, ITC Foods - Tech VP & business head Rohit Bhalla said, “With Jashn-E-Gosht, we aim to deliver not just authentic Indian mutton dishes, but also elevate everyday dining into a celebration through a gourmet lens. With this edition, we are much more excited as we take a step further by collaborating with Metro…In Dino, a film, that much like our food, captures the emotions and experiences across urban India. At ITC Master Chef Creations, our focus remains on building a brand and being committed to delivering dishes that resonates culinary integrity and turns everyday dining into something memorable”.

This marks a clever cross-serve of cultures — slow-simmered stories on screen and slow-cooked recipes on the plate. The event at the ITC Green Centre transformed into a pop-up film set meets gourmet kitchen, soaked in melody and mutton.

The Jashn-e-Gosht menu reflects the festival’s theme of timeless, authentic, and flavourful indulgence. And just like the film, it promises layers of complexity, familiar warmth, and surprises in every bite.

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