MUMBAI: In a move to dial up its narrative and pop the cap on sharper communication, Medusa Beverages has partnered with One Source, an integrated marketing consultancy known for its multi-sector mojo. The mandate: to manage reputation, shape strategy, and amplify Medusa’s brand voice across key markets.

Founded in 2017, Medusa has carved out a distinctive niche in India’s beer scene with its mid-strength 5.9 per cent brews that hit the sweet spot between flavour and buzz. In just six years, it’s become Delhi’s third-largest beer brand, commanding a 7 per cent market share. Its portfolio includes Medusa Beer, Medusa Air, Medusa Premium Strong Ale, and its most recent collab — the fire-breathing Medusa House of the Dragon Beer, in partnership with Warner Bros.

The communications brief will be led by Dyutiman Basu, reporting into Honey Mehra, co-lead for corporate communication, alongside One Source’s national team.

“At Medusa Beverages, we have always believed in pushing boundaries and creating a unique beer-drinking experience for our consumers. As we continue to expand our footprint, our partnership with One Source will enable us to craft compelling narratives, engage with our audience more effectively, and strengthen our position as a category leader in the industry,” said Medusa Beverages founder & CEO Avneet Singh.

One Source managing director Sandeep Rao added, “Medusa Beverages is a brand that has redefined the beer-drinking culture in India. Our approach as a consultancy is to align with our partners’ business objectives and drive impactful communication strategies. We are excited to work with Medusa Beverages and look forward to building a strong, resonant brand story that connects with beer enthusiasts across India.”

With offices in Mumbai, Delhi, and Bangalore, One Source brings cross-industry experience across consumer goods, BFSI, tech, and startups — and is known for blending branding, content, digital, and corporate playbooks into one seamless pour.