MUMBAI: In a zesty move that marries ancient wisdom with modern wellness, Mother’s Recipe has rolled out Hearty Roots-- a bold, Ayurveda-inspired range of pickles that’s high on flavour and low on guilt. With zero oil, superfoods like ashwagandha, moringa, flax seeds, and jaggery, this isn’t your grandma’s pickle or maybe it is, but with a clean-label makeover.
Touted as India’s first healthy pickle range, Hearty Roots taps into the booming Rs 10,352 crore health and wellness foods segment, growing at 10 per cent a year, and is aimed squarely at millennials and health-aware consumers craving clean eating without killing their taste buds.
From lime pickle that’s completely oil-free to mango with ashwagandha (for stress-busting snacking), garlic with moringa (a real antioxidant punch), and even a bittersweet karela twist (blood sugar, be warned), the line-up is designed to spice up the wellness aisle.
Each jar is sun-cured, fermented the old-fashioned way, and free of artificial nasties. It’s healthy with heritage and attitude.
Desai Foods executive director Sanjana Desai and the force behind the launch, shared, “Every household has grown up with the familiar taste of pickles, passed down with love through generations. With Hearty Roots, we are holding on to that emotion while responding to how food habits are evolving today. This brand reflects a conscious step forward - making wellness accessible through ingredients that are time-tested and purposeful. Hearty Roots is rooted in our culture, created for those who seek flavour, function and familiarity on every plate.”
Currently available in Mumbai, Pune, Bengaluru, Delhi, and Hyderabad via Zepto, Swiggy Instamart, Amazon Fresh, Bigbasket, and www.mothersrecipe.com, Hearty Roots is all set to pop open in more cities and select specialty stores soon.
Because let’s face it, no salad ever sparked a memory like a good old pickle can.