MUMBAI: In a city where hustle never sleeps, Peps Industries has made room for those who do. The country’s best-selling spring mattress brand flung open the doors of its latest experiential Great Sleep Store in Indiranagar, Bengaluru—a neighbourhood known more for bar crawls than bedtime rituals.
The new store aims to be more than just a mattress outlet. It invites customers to lie down, stretch out and get comfortable with sleep science. With interactive displays and hands-on consultations, Peps hopes to turn sleep shopping into something of a wellness intervention.
"At Peps, we’ve always believed that quality sleep is the cornerstone of a healthy and fulfilling life. Our mission has never just been about selling mattresses but it has been about redefining how India sleeps. With every Great Sleep Store we open, especially in lifestyle-forward areas like Indiranagar, we’re bringing that mission to life in more meaningful ways. This store is more than a retail space; it is a sleep experience center, where customers can truly understand what their body needs and explore scientifically designed solutions that support long-term wellness”, said Peps Industries MD Shankar Ramm.
Peps inaugurated the Indiranagar store with former corporator C.R. Lakshminarayan and The Little Dreamers franchise owner Anusha Shankar Ramm. The outlet showcases Peps' premium spring mattress collection, engineered to enhance airflow, support spinal alignment, and boost durability—all of which the brand claims are crucial for restful sleep.
As part of its expansion blueprint, Peps has committed to opening 50 more outlets across India by the end of 2025. This follows a significant expansion in both online and offline retail footprints in FY 2024-25. The company has embraced a hybrid retail model, recognising that even in the digital age, some customers still prefer to feel the bounce before they buy.
From urban centres to tier two towns, Peps is betting on India's growing awareness of sleep hygiene to fuel its growth. And if its experiential store format finds favour, bedtime may just become the next big frontier in lifestyle retail.
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