Mumbai: Happy tidings! Urban Indians have turned happier in August 2023, over the previous month and driving happiness levels up are particularly the family, health and economic and financial conditions, according to the August wave of the Ipsos IndiaBus Happiness Monitor, that gauges happiness levels of urban Indians overall and across a host of parameters.   So, 69 per cent of urban Indians claim to be happy! Displaying a one-point improvement over the previous month and across some of the key areas that define happiness.

Parameters that define happiness and areas showing improvement

Happiness levels have particularly surged around family 73 per cent (+2 per cent), health 67 per cent (+2 per cent), economic & financial conditions (54 per cent) (+3 per cent), while it has receded around the rest. Though the biggest contributors to happiness for urban Indians in the pecking order in August were: family (73 per cent), health (67 per cent), friends’ circle (62 per cent), employment or work (60 per cent), colleagues and business associates (57 per cent), economic and financial conditions (54 per cent), neighbours (53 per cent), situation of country (45 per cent) and situation of the world (39 per cent).

Ipsos India group service line leader - public affairs and corporate reputation Parijat Chakraborty said, "We see an uptick in happiness of urban Indians in August 2023 and further, family, health and economic and financial conditions are turning up the happiness meter, conveying a pertinent message that the biggest sources of happiness continue to be close family ties, salubrious health  and financial security. Though work, colleagues, friends’ circle,  neighbours, situation in the country and around the globe, all these factors accentuate happiness for urban Indians."

"Happiness is not superficial. It manifests itself  in different areas that have a bearing on our day to day existence. And slippage in one area can impact all other areas," added Chakraborty.