Mumbai: TIG.Digital, a venture studio led by Samarjeet Singh, is pleased to announce a renewed commitment of $10 million to fuel its investment and venture-building focus in digital commerce services, SaaS (software as a service) solutions, and D2C (direct-to-consumer) brands.

Founded in 2007, TIG. Digital fosters an ecosystem built on three pillars: create, capitalise, and collaborate. This unique approach empowers the venture studio to invest and build businesses in the digital commerce services and SaaS space, with a particular focus on the retail, CPG (consumer packaged goods), and B2B (business-to-business) distribution sectors. TIG. Digital is also venturing beyond its core expertise to cultivate D2C channel-lead consumer product brands.

“We have committed to capitalizing Tig to $10 Mn to support our investing and venture-building focus in digital services, SAAS, and D2C brands.” said Samarjeet Singh.”We have created an ecosystem of technology, operations, marketing, strategy, and support services to support these businesses in all areas of business.”

TIG.Digital boasts a proven track record of success, having already established three prominent service-based businesses: Iksula, a leader in the e-commerce services space with over 1,000 employees and a business exceeding 100 crores; Brandfanatics, a digital-first creative agency; and Revboosters, a comprehensive marketplace services digital agency. Additionally, TIG. Digital has launched its own D2C brand, ShisenFox, a premium handcrafted Japanese precision eyewear brand.

“We are a vertical industry venture studio with a focus on building Digital Services and SAAS B2B business for Retail and CPG Business. In addition, we are looking to leverage our knowledge of Digital and its leverage to build D2C Brands''.commented Samarjeet Singh.

“We have already built 3 businesses in the Services space which is Iksula, Brandfanatics, and Revboosters. In addition, we have also started a D2C Brand Shisenfox” Singh added.